Green Technologies, a company committed to sustainability as its working principles, launched the Sustainability Awareness and Capacity Building Initiative in 2002 to ensure the accomplishment of the company’s Corporate Social Responsibilities. In the Seven years past, the company has succeeded in reaching out to over 50 organizations and 1000s of individuals throughout a dozen countries spread across the Middle Eastern and Asian regions.
This initiative has had a twofold objective; to spread basic awareness on sustainability and to build capacity of professionals seeking advanced knowledge on sustainable development and green building. In fulfilling these objectives, the company has taken an active role in events organized by some of the region’s most prominent event organizers such as IIR, MEED, CPI Industry and DMG World Media. |
With the belief that sustainable development is the solution to most of today’s challenging problems such as climate change and natural resource depletion, Green Technologies has acknowledged the importance of Awareness and Education as the key means of contributing towards the adoption of a solution to these challenges. On this premise, the awareness initiative targeted various audiences ranging from young to mature professionals and from businessmen to technical experts. The versatility of the initiative therefore, was demonstrated by its ability to tailor each individual event to suite the audience as General Advocacy, Advanced Technical Knowledge and Business Case Establishment.
The feedback received on the delivery of this initiative has been positive and very satisfactory and has been reflected in the increasing growth of such events over the years, the summary of which is as shown here; |
